BETTER NEVER SLEEPS (WIP)
New York City. The city that never sleeps.
A campaign infused with street level photography,
mixed with New York bright lights & city grid.
layered in design because new york is a complex city consisting of many different and connected parts.
the city moves fast & you need to adapt, hustle, & grind to succeed.
Angular type because New York is forever moving.
repeating type because perfection requires repetition.
More emphasis on red in color palette to showcase intensity.
New York City. The city that never sleeps.
A campaign infused with street level photography,
mixed with New York bright lights & city grid.
layered in design because new york is a complex city consisting of many different and connected parts.
the city moves fast & you need to adapt, hustle, & grind to succeed.
Angular type because New York is forever moving.
repeating type because perfection requires repetition.
More emphasis on red in color palette to showcase intensity.
